Recently, someone asked why we call size 14 “plus size.”
It’s a great question and honestly, one that comes up more often than you might think.
First things first: we’re not in the business of labeling bodies. A number on a tag doesn’t define anyone, and it certainly isn’t a reflection of worth, beauty, or confidence.
Nor are we sizeist (as we have been accused).
So why use the term at all?
From a practical and marketing point of view, language helps people quickly understand what we offer. When someone lands on Revival Curves, they’re usually looking for clothing designed with curves in mind, not just scaled-up versions of straight-size garments.
That’s where the fashion industry comes into play.
Many well-known plus size brands, like City Chic and Autograph, officially start their sizing at a 14. More importantly, they design from a curvier fit model. That means different cuts, proportions, and construction compared to a size 14 from a straight-size brand. A size 14 is not a universal fit across all labels, and anyone who’s shopped across brands knows this all too well.
Using the term “plus size” helps connect the dots for customers searching specifically for brands and styles made for curves. It’s about clarity, not categorisation.
And yes, we do stock standard size 14s as well, because fit and cut vary wildly between brands.
At Revival Curves, our focus is simple:
• Curated preloved fashion
• Brands designed for curves
• Sizes that fit and feel good
No shame. No judgement. Just great secondhand fashion that celebrates real bodies and keeps clothing out of landfill.
Because feeling fabulous in your clothes should never depend on a label. 💕